Siberia Elena, Carolina Orduz Romero y Andrea Bolívar Orduz
Founders of Naturela
What started as an idea thought by SIBERIA ELENA and CAROLINA ORDUZ ROMERO, and their niece ANDREA BOLÍVAR ORDUZ, became a visionary company that, thanks to Spirulina, gained visibility in the healthy food market with its brand Naturela. Today, 16 years later and thanks to their capability to innovate and their vision of a nourishment-based well-being, they are part of Grupo Nutresa.
Sisters Siberia Elena and Carolina Orduz Romero, and their niece Andrea Bolívar Orduz, created Naturela, a company with a portfolio of 19 products, including powder Spirulina and a line of healthy snacks as some of the most outstanding among them. Spirulina is a super food discovered in Africa and it contains proteins, minerals, calcium, magnesium, vitamin B complex and other important components.
Their idea of generating nourishment-based well-being started taking shape thanks to their experimentation and determined work. In 2017, their effort to reach more people with their products materialized as a new big step: becoming part of Grupo Nutresa. This allowed them to use its distribution channels and to learn from its innovation capabilities. Naturela is spelled with an N, as in nutrition and Nutresa, and they say that is not a coincidence.
Carolina Orduz, founder of Naturela.
By investing in companies such as Naturela, Grupo Nutresa fosters entrepreneurship projects and products with a differentiated purpose that contribute to the nutrition and well-being of consumers.