Ferney Ceballos Vargas
Shopkeeper beneficiary of the Bambú program
He has transformed a personal opportunity into a possibility of development for his employees. The growth of his business comes hand-in-hand with the support provided through Grupo Nutresa’s Bambú customer development program.
Ferney Ceballos Vargas bought Granero Fernando, a small grocery store, with the help from his brothers. He had always worked at estates, which made serving customers not an easy task for him, but the idea of having his own business filled him with pride and motivation.
The energy that motivated Ferney drove him to look for help to strengthen his initiative in terms of product visibility, technology and service. He found support in Grupo Nutresa’s Bambú program and, just a year later, his business had doubled in size and sales. Granero Fernando became a pillar of his life project and the sustenance of his employees, who Ferney guides as the leader he always wanted to be.
Ferney Ceballos Vargas, shopkeeper beneficiary of the Bambú program.
The Bambú program is a commercial development model devised to improve the competitiveness and sustainability of stores and mini-markets through the adaptation of their spaces, the enhancement of their strategies and the incorporation of technology. A total of 3.202 businesspeople benefited from this initiative.