41 years old
We underwent a decline in profitability, mainly due to the combination of higher costs of commodities in Colombia and lower prices of products in the international markets.
Our market share grew and our brands were strengthened in Colombia. Additionally, we had a challenging year in terms of our instant black coffee due to the price differentials with regard to other market players.
We recorded a positive growth in the alternative-channel sales, combining the vending machine sales and the catalog sales.
We expanded the coverage of our brands abroad, particularly in Ecuador, Panama and Costa Rica, with the portfolio segmentation strategy based on the characteristics of each market.
We underwent a reduction in sales to international customers due to tender processes and changes in their business models.