57 years old
We carried out activities to increase the flexibility in the production models and the agility in our response to the market needs.
We executed an effective management of the portfolio of brands and products in Colombia. Zenú shapes and leads the growth of the category; Ranchera generates experiences centered on “Mundo Ranchera” (Ranchera world); Pietrán provides healthy alternatives; and Rica and Cúnit offer accessible options with a good cost-benefit ratio.
We increased the beef exports from Colombia by 16% in terms of total tons exported. Based on a study conducted by Kantar, our Blue Ribbon and Berard brands in Panama were classified by the consumers as number one and two, accordingly. Additionally, we expanded our distribution, directly reaching 5.500 customers.
We continued to work on the update of the Go to Market model with the aim of maintaining the excellent customer service levels, fully completing its implementation in Colombia.
We analyzed the meat sourcing chain jointly with the World Wildlife Fund (WWF), including the identification of risks, improvement opportunities and tools to manage and deal with them.