We implemented the new market entry model with excellent results in traditional channels.

We executed productivity improvement projects at all levels in the Business, producing a significant improvement in the year’s profitability with regard to 2017.

We consolidated Grupo Nutresa’s efficiency and productivity strategy, maintaining stable production costs and good performance in the management of commodities, and implementing productivity projects in our production plants.

We continued to get to know our consumers better and to generate high-profitability, major-impact innovations, thus optimizing our brands and investments.